ALPSP Course – Advanced Journal Development: Strategic development for managers

Overview

This course has been designed as a follow-on from Journal Development 1 which provides participants with a toolbox system for planning the development of their journals. This more advanced course looks at overarching strategies for journal development including acquisition and portfolio development. The course is built around case studies to allow participants to work on simulated scenarios in order to discuss and test ideas and strategies with their peers and the course facilitators.

This course is aimed at delegates who have experience of managing and developing journals and are looking for a more senior workshop that will examine wider strategic decisions. Delegates will ideally have already taken the ALPSP Journal Development 1 course, although this is not essential.

What will you learn?

How to propose longer-term strategies for developing your organization’s journals – including plans and proposals to develop existing titles and for acquisitions and new launches.