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ALPSP Course – Attracting and Retaining Quality Content

Tuesday, 10 – Wednesday, 11 October 2023

The course will be delivered in two sessions on Tuesday 10 and Wednesday 11 October at:

09:00-12:00 (EDT), 14:00-17:00 (BST), 15:00-18:00 (CEST).

Many societies and small publishers find it increasingly difficult to position themselves in their communities and find their submissions (quality or not) declining.

This highly interactive course gives invaluable insight into the factors affecting submissions and how marketing can play a pivotal role in engaging authors and attracting and retaining high quality submissions in a challenging marketplace.

We’ll take a hands on, practical look at all aspects of marketing planning including strategies, channels and measuring impact, as well as looking at ways to engage and collaborate with your colleagues effectively to position you for success in your goals and outcomes.