ALPSP Course – Effective Social Media for Scholarly Publishers

Tuesday, 3 – Wednesday, 4 October 2023

This course will be delivered over two sessions on Tuesday 3 October and Wednesday 4 October:

09:00-12:00 (EDT), 14:00-17:00 (BST), 15:00-18:00 (CEST)

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works – and what doesn’t – for different platforms.