Jenny Neophytou
Director, Strategic Market Analysis
Wiley
United Kingdom
Director, Strategic Market Analysis
Jenny Neophytou is Director of Strategic Market Analysis at Wiley, where she contributes to competitive and market intelligence initiatives. Her work sits at the intersection of quantitative analysis and strategic market research, spanning bibliometrics, financial performance, market trend analysis, and competitive strategy.
Jenny launched her academic publishing career as a Publishing Editor for Taylor & Francis in 2008, and despite a rash vow as an undergraduate to ‘never work in statistics’, joined Wiley as a Bibliometrics Analyst in 2011. Since then, she has held roles within the Enterprise Data Analytics, Corporate Strategy, AI Growth, and Research Publishing teams. She has spent her career translating complex internal and external data into actionable, contextualised insights for product, portfolio, and corporate development.