Bahar Mehmani
AI Market Research Strategist EASE President, ElsevierThe Netherlands
Dr. Bahar Mehmani is AI market research strategist at Elsevier. She leads structured AI Market Research studies for Elsevier AI products, helping measure product performance against clear hypotheses, metrics, and external reference points, while translating findings into actionable insights for product and senior leadership. Bahar is an advisory member of Peer Review Congress. She is currently President of EASE.
