Nicoline van der Linden opened our Conference with a keynote session about how to understand and identify disinformation: In an era where information is weaponized, understanding and addressing disinformation has never been more critical—especially in research. This keynote explored the nuances of how false narratives infiltrate academic and scientific fields, with a focus on distinguishing misinformation, disinformation, and malinformation through compelling examples. Additionally, we examined the tools and strategies emerging to combat these threats and the vital role of researchers, editors, and media in safeguarding the integrity of knowledge. Join me as we uncover innovative solutions and collaborative approaches to protect the truth in a complex, interconnected world.
AI Market Research Strategist EASE President, ElsevierThe Netherlands
Dr. Bahar Mehmani is AI market research strategist at Elsevier. She leads structured AI Market Research studies for Elsevier AI products, helping measure product performance against clear hypotheses, metrics, and external reference points, while translating findings into actionable insights for product and senior leadership. Bahar is an advisory member of Peer Review Congress. She is currently President of EASE.
Vice President, Research Analytics, RELXThe Netherlands