Tuesday, 19 – Wednesday, 20 September 2023
The course will be delivered over two sessions on Tuesday 19 September and Wednesday 20 September:
09:00-12:00 (EDT), 14:00-17:00 (BST) 15:00-18:00 (CEST)
This training considers ways in which to develop and manage a commercially successful academic journal and book programme, including how to adapt commissioning strategies in a transition to a more virtual working environment. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles – from market scanning and community development through to proposal management and eventual publication. It also considers appropriate financial forecasting models and how to maximise resources available to us.