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EASE webinar: Effective social media use for journal and article promotion

Name: EASE webinar: Effective social media use for journal and article promotion
Start: 2023-02-21T13:00:00+00:00
End: 2023-02-21T14:00:00+00:00

Tuesday, 21 February 2023 1pm-2pm (UK time)

Social media has turned from a communication channel into an integrated playground that ensures quality implementation of communication strategy, efficiency and measurability of communication goals, and above all, a tool that can be used to increase work impact and reputational upgrading within the academic or scientific community.

However, social media management requires strategic guidelines that will be complemented with a plan, a clear vision and a time commitment to achieve effective results. This session offered answers to frequent questions and challenges, such as how to encourage two-way communication, increase the engagement of the general public, opt for an ideal social media platform for the distribution and promotion of particular content or ultimately facilitate online collaboration with other institutions and researchers.

Speaker

Dalibor Jakus

Freelance PR and Media Relations specialistCroatia

Dalibor Jakus graduated with a degree in Entomology from the University of Zagreb, where he subsequently attended a post-graduate course in Public Relations. Having acquired a substantial experience in prestigious marketing and PR agencies, he embarked upon the world of freelancing as a PR and media relations specialist. He is mainly involved in the projects from the field of animation, film industry, theatre and independent performance arts, but also doing PR for the PUBMET conference on scholarly communication. He is a blog editor, author of many essays and articles about PR, culture and new media, and a lecturer on communications and creative industries management.

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