Kaj Sand-Jensen. 2007. How to write consistently boring scientific literature. Oikos (OnlineEarly Articles). doi:10.1111/j.2007.0030-1299.15674.x
Scientists typically insist that their research is very exciting when they talk to laymen and prospective students, but the allure of this enthusiasm is too often lost in the predictable, stilted structure and language of their scientific publications. A top-10 list of recommendations for how to write consistently boring scientific publications is presented andd suggestions givben to make these contributions more accessible and exciting.
http://www.blackwell-synergy.com/doi/abs/10.1111/j.2007.0030-1299.15674.x