N – UK government advises on Twitter

The UK government has released 20 pages of advice for government departments on how to use the microblogging site Twitter, which limits messages to 140 characters, the Guardian reports. Its author, Neil Williams, recommends that tweets are edited by humans (without overuse of automation), frequent (2-10 a day with at least 30 minutes gap), timely (about events today or coming soon), and credible. He admits that he “was surprised by just how much there was to say, and quite how worth saying it is.” The 5382 word template would need roughly 260 separate tweets to disseminate. (www.guardian.co.uk/uk/2009/jul/27/twitter-socialnetworking, 27 Jul 2009, “Is Big Brother following you? Government’s guide to using Twitter”)