“The real readers that matter are the peer reviewers. Peer reviewers are specialists and for them to get excited, you’re going to be speaking a language that is not necessarily accessible to the average reader,” Judith Swan tells Bob Grant, in the Scientist (2009;23:65). Other tips include starting with the results section, and getting the tables and figures perfect first before moving onto the discussion section and the introduction. “You can do the methods anytime, really,” says the communications consultant Margaret Cargill. Grant also recommends writing every day for 15 to 30 minutes, logging your time, and reading your manuscript out loud. (www.the-scientist.com/article/display/56104/)