B – Writing for lay audiences

Salita JT. Writing for lay audiences: a challenge for scientists. Medical Writing 2015;424(4):183-189
(doi: 10.1179/2047480615Z.000000000320)

Writing for lay audiences, especially lay summaries, is needed to increase health and science literacy, but this kind of writing can be difficult for scientists. The article describes why it can be so difficult and gives some advice on how scientists can cope with the challenge and how institutions and organisations can help.