B – Facial appearance affects science communication

Gheorghiu AI, Callan MJ, Skylark WJ. Facial appearance affects science communication. Proceedings of the National Academy of Sciences 2017;114(23):5970-5975
(doi: 10.1073/pnas.1620542114)

This article shows that the science communication process is influenced by the facial appearance of the scientist. It identified the traits that engender interest in a scientist’s work and the perception that they do high-quality work, and showed that these face-based impressions influence both the selection and evaluation of science news, and may bias public attitudes and government actions regarding key scientific issues.