B – Communication regulatory science

Noar SM, Cappella JN, Price S. Communication regulatory science: mapping a new field. Health Communication 2017 Dec. 13
(doi: 10.1080/10410236.2017.1407231)

Communication regulatory science is an emerging field that uses validated techniques, tools, and models to inform regulatory actions that promote optimal communication outcomes and benefit the public. This is an opening article to a special issue on communication and tobacco regulatory science, that provides an example of 10 studies that exemplify tobacco regulatory science and demonstrate how the health communication field can affect regulation and benefit public health.