Why editors should care about their journal websites
Introduction (why websites are important)
Strategies to blog journal articles
The view from the supplier – DIY or outsource, the options, the pitfalls, the success stories
Website proposals and where they can go wrong
Journals have now been online for over a decade, and websites grow increasingly more complex and sophisticated. Users are also becoming more demanding, requiring improved search results and faster download speeds. They also expect functionality such as reference links and the ability to socially tag articles (even if they do not use them!). With the wealth of information being provided through search engines, how can editors ensure that when readers reach their sites they find what they want, in the form that they want it, and with the functionality they expect? How can editors use their websites to increase visibility and citations, and why is it important not to leave such developments entirely in the hands of publishers? This session will look at strategies to make best use of websites to increase the visibility of journals and articles, how website developers are responding to journal needs, and how editors and publishers can work with developers to ensure that the website delivers the content and builds trust in your articles.
Pippa Smart is a publishing consultant with over 25 years’ experience of working within the STM publishing industry. With extensive experience of journals publishing she now advises publishers (particularly non-commercial associations) in the development of their publishing programmes, and works with journal editors on development of their journals. She provides training in editorial strategies, copyright and ethics, and has developed courses for ALPSP, WIPO and EASE. She is the editor of the new edition of the EASE Science Editors' Handbook and writes the monthly newsletter for publishers, the ALPSP Alert.
Christiaan Sterken is Research Director at the Belgian Fund for Scientific Research, and works at the Department of Physics and Astronomy at the University of Brussels where he teaches courses in observational astronomy and on the history of natural sciences. He also gives seminars on scientific writing. He is the Editor of The Journal of Astronomical Data, an Open Access online astronomical journal, and the author of Scientific Writing for Young Astronomers, a book for PhD students and young postdocs in physics and astronomy.